“Culture eats strategy for breakfast.” - Peter Drucker
Drucker also said: "what gets measured gets managed" --- and if you're measuring and managing the wrong things, your company Culture can suffer.
Culture is usually the LAST thing C-suite wants to figure out, but it's the ONE THING that can make your staff just completely killer-effective. Strategy may talk about "mission", but it's CULTURE that gets any mission MOVING.
Know what also eats strategy for breakfast?
Execution.